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The reputation of email marketing is often bad. A common misconception is that it's "dead" or "spam."

Despite its age, email is still useful for businesses of any size - regardless if they're using automation software or doing things manually!

Here are some common misconceptions about email marketing

Myth 1: It's too late for email marketing

It is never too late or outdated to start marketing your business through email marketing.

The goal of email marketing is simple: send the right message at the right time, making sure it reaches the right people. It's better than ads or social media to market your brand or business with email

Email will continue to be the most popular marketing channel for many years to come.

Myth 2: Using templates is better

Personalized names are important for improving delivery rates, so make sure you send from the right account at the right time. For sales or marketing emails, it's important to use appropriate subject lines and persuasion techniques.

It is not advisable to send templates as they are. Content should be personalized. In some circumstances, templates are useful, but they don't look original. The best way to engage your audience is to tailor your message.

Myth 3: Videos Increases Engagement

There's a lot of talk about how adding video in your emails improves email interaction. However, including a real video file in an email might be detrimental to deliverability.

Emails with large files, such as videos, can be difficult to deliver. Make sure your emails are neat and professional. Legality and content are key.

Incorporate videos into emails through a thumbnail with a clickable link Users will be redirected to another landing page when they click on the image. Video email marketing campaigns will significantly benefit from this method.

Myth 4: Emails should be sent on a specific day

Know anyone who only sends emails on certain days? Maybe you're one of them.

It doesn't matter what time of day, there are many factors that determine whether an email is reliable or productive, such as sender volume, frequency, and subscriber engagement.

There is no one day that guarantees more engagement - there is conflicting research as to which day is best: Saturday or Sunday.  

The goal of this blog post was to debunk some of the email marketing myths and misconceptions. You can use these insights to improve your email strategies.

Feel free to contact us if you have any questions about using email in a way that better suits your needs.