Instagram has become one of the most powerful social media platforms for businesses in the UAE. With millions of users engaging with Reels on Instagram daily, short-form videos are a major opportunity for brands to increase visibility, engagement & ultimately conversions.
Creating Reels that go viral is not just about luck. With the right marketing strategy, businesses of all sizes can reach thousands of potential customers, even if you are starting with a small follower base.
This blog will explain how to create viral Reels and explore strategies that work in 2025, so your business can enjoy the results without the intense learning curve & confusion.
Reels are short videos, usually 15 to 90 seconds long, that appear on feeds, Instagram stories, and the explore page. They are designed to increase reach and engagement.
For UAE business owners, Reels are especially effective because:
Instagram users in the UAE are highly active on short-form video content, which makes Reels a great way to reach your target audience.
Reels allow you to showcase your products, services, or behind-the-scenes content in an engaging format.
With the right approach, even accounts with few followers can achieve viral reach, appearing on the explore page and attracting new customers.
Understanding What Makes Reels Go Viral
Many business owners ask questions like:
Which type of Reels go viral on Instagram?
Reels that are short, visually engaging, and easy to consume tend to perform best.
Videos that solve a specific problem, showcase a product in action, or tell a story that resonates with the audience are more likely to be shared and saved.
How do Reels get viral on Instagram?
Reels go viral when they capture attention in the first few seconds, keep viewers watching till the end, and encourage interaction. Instagram tracks retention, shares, and saves, and rewards content that performs well with higher visibility.
What is considered viral on Instagram Reels?
For UAE businesses, a Reel is considered viral when it gets significantly higher engagement than usual, reaches thousands of viewers quickly, and generates shares, saves, or new followers beyond the account’s normal reach.
Can you go viral on Instagram Reels without many followers?
Yes. Instagram prioritizes engaging content over follower count. If your Reels are entertaining, educational, or visually appealing, they can reach thousands of users through the explore page, even for smaller accounts.
Creating Reels that perform well requires a mix of trending content, strategy, and consistency. Here are actionable tips to make your Instagram Reels viral:
Pairing your Reels with a trending sound or popular audio clip increases the chance of appearing on the explore page. Keep an eye on TikTok trends and trending Instagram Reels in your niche to stay ahead.
Keep videos fast-paced, visually appealing, and under 30 seconds when possible. Highlight your products or services in action and add text overlays or captions to make your message clear, even without sound.
Timing affects visibility. Use Instagram Insights to understand when your target audience is most active. Generally, UAE users engage most between 7 PM and 10 PM, but testing different times can help refine your strategy.
Use a combination of popular hashtags and relevant hashtags. For example, a UAE fashion brand could use:
#DubaiFashion #TrendingInstagramReels #ReelsOnInstagram #UAEStyle #ShortFormVideos
Keep captions short, conversational, and actionable. Encourage viewers to interact with calls to action like:
“Tag a friend who needs this”
“Save this for later”
“Comment your favourite tip”
Sharing Reels to your Instagram stories can help boost visibility among followers. Viral Reels often appear on the explore page, reaching users who do not yet follow your account.
Many viral Instagram Reels are inspired by TikTok trends. Adapting these trends to your brand voice and UAE audience can give your content a competitive edge.
Posting 3–5 Reels per week keeps your account active and signals to Instagram that your content is relevant.
Use Instagram Insights to monitor:
How long viewers watch your Reels
Engagement through likes, comments, shares, and saves
Click-throughs to your website or product pages
Focus on content types that perform well and adjust or discard formats that do not.
While these strategies are effective, implementing them consistently can take significant time and resources. Falcon Konnect can manage your Reels strategy from start to finish, including:
Creating engaging Reels content tailored to your UAE audience
Tracking trending Instagram Reels, popular hashtags, and viral captions
Ensuring your Reels appear on the explore page for maximum visibility
Managing short-form videos, social media strategy, and analytics
This allows business owners to focus on running their business while we take care of creating content that increases engagement and reach.
Instagram Reels are an essential tool for UAE businesses looking to grow their online presence in 2025. By focusing on trending Instagram Reels, reel engagement, popular hashtags and Instagram captions, businesses can reach thousands of users and attract new customers.
A well-planned viral reels strategy involves staying on top of trends, creating highly engaging content, and posting consistently. If you want to skip the exhausting learning curve and maximise your results, Falcon Konnect can handle everything for you. Their expert social media managers and marketers ensure your business enjoys viral exposure without any extra workload.
Ready to make your Reels go viral?
Contact Falcon Konnect and let us turn your Instagram account into a growth engine with viral Reels that connect with your target audience.
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